Take a million little steps to get where you want to – the Amazon story

I came across this article sent to me by a colleague at work during our lunch – it is a very good potted autobiography of Jeff Bezos and Amazon. It indicates what the company wants to get into – “one stop shop digital media services” via its Amazon Web Services product.

The article gives an explanation as to how Amazon avoided the DotCom crash and how a company needs to diversify to survive.

The Charmed Life of Jeff Bezos